Café Racer Alliance is where world-class, virtically integreated cycling, food & beverage organisation.

Think amazing food and beverage brands meet top-tier bicycles & apparel products and service.

Founded in honour of Australian cycling legend Graham McVilly, CRA blends performance cycling, premium hospitality, and a thriving community. From our CR Collecitive - Our B2C enterprice to the CR Clubhouse — home to a café, pizza & pasta bar, and a curated bicycle retail service experience — to our race teams, events, and tours, we are the meeting place for those who live and ride with passion.